Story: Hawaii Surf Guru
The pin went on the sand.
Hawaii Surf Guru works where students paddle out, not in an office. Google Maps expects a building. Here is how we put the pin on the beach, and what came next.
The problem
Google Maps wants a building address. Hawaii Surf Guru does not have one that matters. The lessons start on the beach, where students paddle out.
A pin at an office points customers away from where the lesson actually starts. Getting it onto the beach was not a form to fill in.
What we did
We dropped the pin on the beach
It took expertise and real effort. The pin now sits right where the lessons start, not at an office building.
We built a direct review link
Kimo texts it to his students. It takes them straight to the right spot on Google Maps to leave a review.
What happened
People find Kimo where the lessons start.
Anyone who searches now lands on the right spot on the beach.
The magic is theirs.
Brother Kimo, the King of Aloha, and Sister Kris performed the magic. Kimo and Kris, husband and wife, run Hawaii Surf Guru together. Our job was to make sure they get found and get reviews.